Numbers don't lie, and here's the proof. These are are the sales data sourced from Paultan.org which were sourced from Malaysian Automotive Association (MAA).One of the more apparent comparison that's within the means of middle class Malaysian is a entry level Japanese Vehicle, and the 2 that comes to the average consumer mind is Vios versus City.
Now if you know what I'm talking about, this is the Vios "dugong" versus the modern macho design for the city (compared to the predecessor which was slightly feminist).According to the number below, for every 1 Honda City, there are 2 Toyota Vios which comes as quite a surprise.
What happened to common sense? What happened to 5 gears of automatic transmission, a new iVTEC engine, more horsepower, much better looks, bigger boot, a more crisp interior and better seats ?
There are only 2 reasonable conclusions I can think of
- Pricing is very crucial in this market segment.
- More choices within Vios family means a wider pricing range starting from RM 71 k to RM 90k (TRD sportivo) - too bad data doen't show which spec is of the highest seller.
- Malaysians in general, have a higher preference for Toyota
to be continued...