Well, looks like all the doomsday warning of my previous post was just like dust in the wind.
The Malaysia F1 has come and gone, the fuel was launched, and I don't know, that was pretty much it.
It seems like pre-launch hype was not matched by the actual product. A quick visit to Shell and Petronas Station on MRR2 northbound at 10pm showed the usual. Business was brisk at Shell, with half of the about 1/3 of the pumps taken up with motorist, refueling for the day, while Petronas was relatively quiet, save for a row of cars parked on the designated Mcdonalds parking spots (McDs are built into the Retail Station, I am not sure when did this catch on, but what is the exact strategy of collaborating with a fast food chain on a Petrol station makes more sense. (now there are many of them ranging from McDs - too man to mention, KFCs- Taman Tun?, A&W-Kota Damansara, Dunkin Donuts-opposite Eastin)
On a side note, I actually thought the flash mob dance was pretty inaffective. If Petronas wants stand against the world's best oil company, it should avoid such skimpy amature addition to their relatively strong campagin.
So much for the the ho hum during the pre launch.
The Malaysia F1 has come and gone, the fuel was launched, and I don't know, that was pretty much it.
It seems like pre-launch hype was not matched by the actual product. A quick visit to Shell and Petronas Station on MRR2 northbound at 10pm showed the usual. Business was brisk at Shell, with half of the about 1/3 of the pumps taken up with motorist, refueling for the day, while Petronas was relatively quiet, save for a row of cars parked on the designated Mcdonalds parking spots (McDs are built into the Retail Station, I am not sure when did this catch on, but what is the exact strategy of collaborating with a fast food chain on a Petrol station makes more sense. (now there are many of them ranging from McDs - too man to mention, KFCs- Taman Tun?, A&W-Kota Damansara, Dunkin Donuts-opposite Eastin)
Shell 16959 Jalan Lingkaran Tengah Ii, 52100 Kuala Lumpur, Kuala Lumpur Wilayah Persekutuan, Malaysia +60 3-7954 5797
Back to the topic on Fuel, so there are the usual print adds, radio and tv adverts(check on this one on youtube, and well, a flash mob right in between the entrance to tower 1 and tower 2 of KLCC) and, that was about it. It was almost like, nothing happened, people went back to their normal ways, save for a few Petronas Stations who had one worker stand to wave the checkered flag (not a good idea actually, I normally find these flag wavers grumpy bangladeshis who are assigned the lousiest job waving flags under the hot sun or rain) by the road on the edge of the station.
On a side note, I actually thought the flash mob dance was pretty inaffective. If Petronas wants stand against the world's best oil company, it should avoid such skimpy amature addition to their relatively strong campagin.
So much for the the ho hum during the pre launch.